Through paid marketing, you will be able to target your audience better and sharper than organic marketing. You may be able to achieve your results faster .The amount that you are willing to pay to google or social media platforms along with the marketing strategy devised and implemented by the digital marketers would make it happen.
But its a fact that it is costlier than organic marketing and that ads are short lived. So you need to take a call on paid marketing very wisely. And if you don’t invest a reasonable amount, you will not be able to benefit much from paid marketing.