An investor or a business owner must have a Market Research Report ready with them so that they will take the right business decisions at the right time.
People have to do Market Research before they invest in a particular business or in the expansion of an existing business. Most of the time people try to save money in the market research and decides to invest it in the business and its marketing. And they will end up losing a lot of money in this experimentation which is not backed by data. So Market Research has to be given the due importance.