Most of the customer’s wouldn’t buy a product/service the very moment they see an advertisement. They prefer to learn about the product/service , know about the brand which sells the product and then make a purchase. That too ‘if’ they have a need. When this is the reality, you cannot expect a customer to make an enquiry the moment they see your advertisement. If you are a marketer, you need to understand the different stages through which customers go through and then formulate your strategy.
A sales funnel is nothing but a virtual funnel which marks different stages through which a person goes through before becoming a customer. Its very important for all the marketers to know this and try to make their clients understand this. This will help the clients of marketing strategists understand how they work and what to expect.